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With the new season about to kick off and the credit crunch in full swing, football fans need to choose carefully if they are to find the cheapest way to watch football.

There is a feast of football available to watch this season – with domestic, European, and International league and cup games available live, “near live” or as highlights, but it can be expensive. How do you choose the best value package from Sky, BT, Setanta, Tiscali and Virgin Media and avoid the price hikes? From 1 September Sky will be raising the price of subscribing to Sky Sports by £1 (on top of the £1/month increase on the basic package), making the Sports package more costly.

Simplifydigital, the free and impartial sales advisory service for TV, broadband and telephony and the only retailer to be accredited as impartial by Ofcom, has selected the best deals for different types of football fans. Find them direct by calling 0800 1 388 388 or visit Read full release