Simply Media Publish the First Qualitative Research Looking at Branded Content Online
21st May, London: Today Simply Media publish new research; Branded Content Online: What Does the Viewer See? The first qualitative study to unpick the complexities of branded content online from the viewer’s perspective.
The research looks at the positives and negatives of this new advertising medium and compares it to more traditional forms of advertising in broadcast and print. It looks at video from a consumer perspective and is able to suggest guidelines for creating successful content that will not only attract viewers but also increase sales.
“Branded content has become something of a buzz term in the web TV industry, yet we...