Just go, the motorhome rental company based near Luton in Hertfordshire has secured a contract with Coca-Cola for EURO 2004TM. Coca-Cola Ireland is to hire five of Just go’s Nomad motorhomes to offer as competition prizes to its Irish consumers as part of its promotion plan for EURO 2004TM .
The ‘Coca-Cola Big Send Off’ competition will be advertised on roadside billboards and through TV commercials in Ireland, and run from February to April 2004. The five lucky winners of the competition will be chauffeur driven to Portugal, the venue of this year’s Euro 2004, and will be taken to 3 quarter final games.
The Just go Nomad vehicles will be converted to reflect Coca-Cola’s promotional name and EURO 2004 branding; with a black leatherette interior, the fridge full of Coca-Cola bottles and the outside of the motorhome branded in Coca-Cola distinctive ‘red’ colour.
Brid Drohan, Media & Marketing Activation Manager Coca-Cola Ireland said: “We...