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The mobile phone is voted Britons’ number one gadget

-Survey reveals that Brits can’t imagine life without mobile phones-

It’s official – the mobile phone is the single most important gadget in our lives, ahead of laptops and iPods, a study by mobile phone retailer, Purple Gossip has discovered.

The survey found that 62 per cent of Brits consider their mobile phone to be the most important gadget in their lives and an astonishing 60 per cent cannot imagine what life would be like without their portable friend. As many as 68 per cent of respondents claimed that they felt at a loss when leaving their phone at home, compared to just 16 per cent who said they can quite easily get by without one.

The survey also found that handset usage has doubled in the last seven years and that almost 40 per cent of Brits are using their mobiles for up to three hours a day, with many citing new touch-screen, Internet and email capabilities as the main contributing factor for this rise.

Texting is surprisingly the most popular and common use for mobile phones, followed by phone calls and social networking applications like Facebook and Twitter, which are now frequently used by around 38 per cent of handset owners.

Interestingly, mobile phone habits differ quite dramatically between the sexes. The poll showed that 48 per cent of men are now using their mobiles to access personal and work emails, compared to just 20 per cent of women. Bulit-in MP3 players, games and other applications are also proving to be more popular amongst men, 54 per cent versus just 15 per cent.

A spokesperson from Purple Gossip stated: “These unanimous results show just how dependent we have become on our mobile phones, so much so, that it is difficult to picture a world without them. Whilst we may still predominantly use our phones for texting and calling; improved availability and pricing, touch screen technology, applications and better connectivity have all allowed us to spend longer than ever on our phones.”

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For further information please contact the team at Spreckley Partners:

Dani Freeman/Lena Keolian
Spreckley Partners
tel: 020 7388 9988
email: freeman@spreckley.co.uk keolian@spreckley.co.uk