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The NDL Group selected to support the MONOPOLY Prize Choice game at McDonald’s

The prize pool includes once in a lifetime trips to New Zealand, Thailand and California – all provided by The NDL Group.

Leading brand promotions agency supporting one of the UK’s biggest promotions.

The NDL Group is proud to be supporting one of the UK’s biggest annual promotions: the MONOPOLY Prize Choice game at McDonald’s.

To celebrate the 11th anniversary of the McDonald’s and Hasbro partnership, this year Monopoly Prize Choice players have the chance to win over 55 million prizes, the largest pool of prizes McDonald’s has ever offered. This year’s concept comes from The Marketing Store, after their consumer research showed McDonald’s customers cherish life experiences over material possessions. The prize pool has therefore been refreshed with this in mind, offering a choice of specially selected prizes to ensure winners have an unforgettable experience.

The prize pool includes once in a lifetime trips to New Zealand, Thailand and California – all provided by The NDL Group. Handpicked by McDonald’s to deliver these Unmissable® Holiday prizes, The NDL Group is offering winners a choice of incredible holiday packages, which include exclusive activities such as jungle tours, helicopter rides and unique dining experiences. The group won the brief last summer in a competitive pitch, and although the creativity, capability and track-record of The NDL Group played a part in the account win, it was the NDL’s ‘winner first’ philosophy, and their ability to deliver all aspects of the promotion, that enabled the company to stand out.

The NDL Group was formed by award-winning entrepreneur Nick Deyong in 1997, who identified a gap in the market for an agency specialised in creating the ‘winners’ experience’. The group provides global promotions expertise to brands, media owners and agencies, focusing on customer acquisition, retention and staff loyalty.

Since then the company has grown exponentially, acquiring travel experts Unmissable in 2011. The NDL Group now counts Global Radio, Camelot, Microsoft, Dell and TomTom among its ever-growing list of clients.

The NDL Group founder Nick Deyong said: “This is one of the biggest, most complex promotions we’ve been involved in to date and we truly hope it surpasses last year’s record with more than 20 million entries.

“The organisation of a promotion of this scope and scale has proven the effectiveness of all arms of The NDL Group working together: from developing unique travel content to adapting our proprietary technology, and delivering an exciting yet workable end-to-end solution.”


Notes to editors
The NDL Group was founded in 1997 by entrepreneur Nick Deyong, with heritage in radio promotions. The NDL group is now a multiple award-winning group based in North London, offering a complete, end-to-end brand promotion service to media owners, blue-chip brands and their agencies. Expertise includes campaign planning, building bespoke promotional platforms, fulfilling all aspects of prizes, experiences & rewards, and total winner management. For more information please visit

For interviews or imagery, please contact Colin Blake, Head of Business Development, on 0207 428 1214.