Less than half of older shoppers compared to Generation Z are comfortable with Artificial Intelligence (AI) in the future, according to new research into online fashion buying.
Under a quarter (24%) of UK adults aged 55 and over, would like to see online fashion retailers adopt online systems to tailor their shopping experience. In contrast, 56% of those aged between 18 and 24, known as Generation Z and the first to have grown up with smartphones, social media and Google, report they would like to see fashion retailers adopt online systems to tailor their shopping experience.
Commenting on the YouGov survey conducted for Swedish eCommerce company Apptus, Andrew Fowler, UK Country Manager at Apptus, said: "The older generation has grown up in a world where there were no computers on desks at their first place of employment, they have seen technology replace jobs and, culturally, films like 2001 A Space Odyssey and Terminator have shown artificial or...