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Kelway goes beyond technology

Kelway goes beyond technology

Launch of new brand marks successful integration of newly-acquired Repton and the completion of a comprehensive IT service and solutions portfolio

Kelway, the UK’s leading mid-market IT provider, today launches a new brand that reflects its increased maturity in the UK business technology channel. Under the beyond technology brand proposition, Kelway will be delivering a comprehensive portfolio of IT solutions and managed services that build on the company’s traditional strengths in IT procurement and logistical excellence. The rebrand marks the completion of the successful integration of enterprise and data centre infrastructure specialist Repton, acquired by Kelway in May, which took Kelway’s turnover to over £180 million and its headcount to more than 350.

The Repton acquisition, together with the earlier purchase of City-based Panacea Services, fulfilled Kelway’s ambition to provide its customers with a complete end-to-end IT solutions and services offering. Having made a name for itself as a first class IT procurement provider through innovations such as ServiceTrack, its award-winning order management system, Kelway has now grown into an organisation supplying enterprise-class IT solutions and services to companies of all sizes. The new brand reflects this change in positioning, while a new family of own-branded services, including Consult+, Manage+ and Deploy+, reinforce Kelway’s status as a full-service IT provider.

“The past two years have been an exciting time at Kelway, a period when we have really come of age as a company,” says Dan Laws, newly appointed Managing Director at Kelway. “We recognised that our customers were looking for an IT partner that could do more than just provide IT equipment in a straightforward and reliable way, and we set about building a broader capability by acquiring best-in-class companies that would complete our offering. The past few months have been all about integrating an expanded range of services and solution specialisations into a fully defined portfolio. The new brand marks the completion of that journey, the visual identity embodying the bringing-together of our service, solution and supply offerings.”

Kelway CEO Phil Doye adds: “We wanted to make a clear statement to the market that Kelway has changed. Our customers will continue to receive the pragmatic and friendly service they’ve come to expect of us but they will now also benefit from a far broader range of managed services and expertise. We go far beyond the simple provision of IT now, and this new brand gives us the platform we need to compete with the biggest IT providers in the market.

Kelway will be going to market with a core offering based on a new family of service sub-brands and areas of solutions expertise in addition to its traditional – and ongoing – strengths in IT supply. The company will also continue to invest in its partner development programme, aiming to build on a lengthy list of accreditations that includes Cisco Systems Silver Partner, Citrix Gold Partner, Dell Premier Partner, EMC Velocity Partner, HP Gold Preferred Partner, IBM Premier Business Partner, Microsoft Gold Certified Partner, NetApp Gold Authorised Partner, Oracle Certified Solutions Partner and VMware Enterprise Partner.

For further information on Kelway and its new beyond technology proposition, visit the new Kelway website at www.kelway.co.uk.

Ends.

About Kelway:

Kelway is one of the UK’s most successful IT providers. Established in 1990, the company delivers IT solutions for a wide range of customers, backed by unrivalled levels of service. Kelway’s account management and customer service teams are experienced IT professionals who offer a consultative approach to service and solution delivery, working closely with customers to establish a genuine understanding of their entire business, plans and objectives.

Kelway operates from headquarters in London’s Docklands, with additional offices in the City, Basingstoke, Exeter, Swansea and Dubai. UK customer orders are fulfilled from a central distribution centre in Northampton. For more information please visit: www.kelway.co.uk

For further information please contact:

Robyn Pierce or Ben Bush
robyn.pierce@thecroc.com or ben.bush@thecroc.com
The Crocodile
020 7740 4400