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The Crocodile wins delicious. magazine online account

The Crocodile met our criteria for a dynamic agency we could work with creatively and to help us to reach our commercial goals.

Independent London agency The Crocodile has been awarded a wide ranging online marketing account for delicious. magazine following a three-way pitch.

The agency will be working directly with the editorial team to plan and deliver online content to the magazine's 420,000 monthly website visitors, improve the overall user experience and develop social channels to increase unique users and page impressions. The account also includes a brief to engage with the delicious. commercial team to create new opportunities for advertisers, online and on mobile devices.

Says Adam Wooff, managing director at The Crocodile: “We’re delighted to be working with the editorial and ad teams at delicious. magazine. Through our integrated, results-led approach, The Crocodile is well placed to help delicious. maximise the reach of its exceptional content, build the readership and find innovative ways to attract advertising revenue.”

Becca Bailey, promotions and web manager at delicious. magazine, commented: “With over a million page impressions a month, 27,000 followers on Twitter and over 5,400 Facebook ‘likes’, we have an excellent base from which to launch a more active programme to grow our readership and revenue. The Crocodile met our criteria for a dynamic agency we could work with creatively and to help us to reach our commercial goals.”

Ends

About The Crocodile:

The Crocodile is a full service integrated marketing agency with a focus on influencing buying behaviour and generating qualified opportunities. Our approach is based on the insight that the best marketing strategies no longer stop at the door of the sales department. We think marketing works best when it shares the commercial objectives of the business and is able to make a measurable contribution.

The Crocodile works with clients across a wide range of markets, including IT and technology, finance, business and retail services, food and drink, telecoms, engineering and automotive. Established in 1990, the company is based in Hoxton Square, central London, has 25 full-time staff and is independently owned and operated. For more information visit: www.thecroc.com

About delicous. magazine:

delicious. magazine is number two in the food magazine sector with a circulation of 94,044. It's online platform, deliciousmagazine.co.uk has 300,000 unique users per month. delicious. is about inspiration and passion. It’s a magazine for people who love everything about food... reading about it, cooking it, sharing it and, of course, eating it! The magazine is renowned for its gold-standard photography and fully tested, fool proof recipes – that will inspire people to head straight for the kitchen and cook.

www.deliciousmagazine.co.uk
www.facebook.com/deliciousmagazineuk
www.twitter.com/deliciousmag

For further information please contact:

Robyn Pierce
The Crocodile
The Lux Building
2-4 Hoxton Square
London N1 6NU

Email: robyn.pierce@thecroc.com
Tel: 020 7749 4400
The Crocodile