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The Forton Group achieves international recognition for its Professional Leadership Coach Training Programme

The ICF accreditation stamp of approval

“The ICF accreditation is a huge accolade for the whole team, who work hard to assure quality standards for our programme participants.”

The Forton Group today announced that its Professional Leadership Coach Training Programme has been re-accredited by the International Coach Federation (ICF) for a further three years.

The Forton Group provides leadership coaching and coach training which delivers measurable returns on investment. The programme develops leadership and coaching skills in business managers and leaders inside major organisations, and is now also available as an open programme in London and Toronto.
ICF accreditation includes evaluating the training, Programme Leader experience, programme quality and content, exam standards, administration, and students support.

“The ICF accreditation is a huge accolade for the whole team, who work hard to assure quality standards for our programme participants.” The Forton Group CEO, Helen Caton Hughes, said today.

Ms Caton Hughes is, however, concerned that coach training should be delivered to professional standards:
“Anyone in the UK can call themselves a ‘coach’: it’s vital to make clear the advantages of professional coach training. We develop leaders and managers to utilise leadership coaching skills, and we train Professional Coaches to coach business leaders in significant positions of responsibility.”

The Forton Group provides professional level leadership coaching and coach training to some of the UK’s major organisations, including the NHS, telecommunications and the rail industries. It recently launched its programmes in North America and has plans to expand to Australia and Asia in 2010.

The leadership coaching world is a highly confidential environment, with few leaders being prepared to go on the record about their coaching experience; one senior leader within a 32,000 strong organisation said off the record recently,
“Without a doubt, the Forton Group’s Professional Leadership Coaching Programme was simply the best course I’ve been on in 25+ years of management training. I went on the Foundation Course and immediately booked myself onto the next two levels. I’ve also seen the transformation in my people when we’ve included coaching skills as part of their development plan.”

Coaching has been shown to be one of the most powerful ways of delivering learning and development into the workplace, with dramatic returns on investment (ROI) when compared with traditional training methods. A recent study by Price Waterhouse Coopers indicated significant ROI, with a median return of seven times the initial investment, with 28% of respondents seeing an ROI of 10 to 49 times the investment costs.

For more details go to:
• email
• Telephone +44(0)845 077 2979#1

UK Office:

College Farm
Main Street, Willoughby
Warwickshire CV23 8BH

North American Office: 416-410-7914

For more information about the International Coach Federation, go to


Notes to Editors:

About the Forton Group

The Forton Group is a coaching, consulting and training organisation, specialising in leadership development, based in Warwickshire. The Professional Leadership Coach Training Programme was first accredited in 2003 and is re-accredited by the International Coach Federation until July 2012.

Programme participants develop their leadership and coaching competencies through rigorous training; gaining real-life experience, receiving feedback and supervision on their coaching skills, and adherence to the International Coach Federation codes of standards and ethics.

Leadership coaching focuses on the role and abilities of a leader to deliver success through their teams, departments and organisations. In today’s environment this typically means delivering productivity improvements, while maintaining morale, and retaining commitment and cohesion in the organisation. Leaders increasingly find themselves operating in ever more complex situations and coaching supports them in influencing others and adapting to challenging situations in fast-moving situations.

The Professional Leadership Coach Training Programme is delivered in-house to clients as well as at open courses in London and Toronto. Delivered in flexible two-, three- and five-day modules, the Forton Group ensures that skills learned are implemented back in the workplace through group and one-to-one follow-up coaching sessions.

The Forton Group CEO is Helen Caton Hughes, MA DipM, MCIM, a Chartered Marketer and qualified Leadership Coach. She specialises in leadership and team coaching, working at Board and Director level and with those who aspire to senior leadership positions. Helen is available for interview by contacting the office number above.
For more details go to

About the International Coach Federation

The International Coach Federation (ICF) was formed in 1995 in the United States, The ICF has grown rapidly and is now the world’s largest coaching organisation, its members all working together to advance the art, science and practice of professional coaching. See

ICF is the market leading global professional association dedicated to advancing the art, science and practice of coaching. ICF members are part of an influential community which is shaping the future of professional coaching worldwide. Opening up the most extensive opportunity for professional development, networking, advocacy and leadership in coaching from the local to global level; additionally it allows for building on the success stories and best practices from around the globe.

The ICF offers the following:

• ICF Credentialing Programme—a standard of excellence certifying individual competency in knowledge, experience and skill. Members receive discounted fees for ICF Credentials;

• Shared ethics and standards - ICF Code of Ethics and Ethical Conduct Review Process;

• Coach Training Accreditation – programmes that are accredited by ICF meeting standards in compliance with the ICF core coaching competencies;

• ICF-Approved Coach Training Programme search service;

NB: use of ICF logos:

The International Coach Federation name, ICF acronym, logo/mark, and ICF training program designations ACTP, ACSTH and CCE, and the corresponding logos and/or marks for each may not be revised, altered, or amended in any manner by the training program or any third party. This prohibition against alternation or misuse includes, but is not limited to, no cropping of the name, logo or mark; no bleeding off a page; no screening behind text; and no tilting or skewing of the marks/logos in any way. In every case the names, acronyms, designations, marks and logos must be printed in full strength, with no screens or “watermark” effects. For further clarification of the required specifications for use or reproduction, please contact ICF directly.

About the Price Waterhouse Coopers Research.

See to obtain a copy of the Global Coaching Survey commissioned by the ICF. The following is an extract from the Executive Summary:

“The ROI for companies can be significant. The vast majority (86%) of those able to provide figures to calculate company ROI indicated that their company had at least made their investment back. The ROI for companies is quite a bit higher with a median return of 7 times the initial investment. In fact, almost one fifth (19%) indicated an ROI of at least 50 (5000%) times the initial investment while a further 28% saw an ROI of 10 to 49 times the investment.”