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Fili Wiese: speaker & formerly at Google

Fed up with the scaremongering surrounding last week’s mobile-friendly algorithm roll out by Google, leading UK and US search marketing experts agree that 'Mobilegeddon' actually gives small and medium sized businesses the advantage, as long as they don’t panic.

Talking ahead of next Month’s UnGagged London, a major SEO conference for digital marketers, a number of experts including two former senior members of the Google Webspam team and Head of SEO at, Lucasz Zelezny, agree that SME businesses have everything to gain over their larger, less agile rivals.

“Small businesses tend to be far more flexible with their tech teams able to apply changes far quicker and easier than larger enterprises due to a less complicated infrastructure, also making it easier to roll out new software and processes,” said Mr Zelezny.

Case in point is the European Union’s own website as well as many Fotune500 company websites which are still...

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