10 June 2014
London, UK; Detroit, MI USA; Tokyo, Japan.
The Frameworks, a full-service branding agency based in London, Detroit and Tokyo, has been named the agency of record (AOR) for Toshiba Tec Corporation – specifically the Printing Solutions Operations business within the Global Solutions Business Group.
Based in Osaki, Shinagawa-ku, Tokyo, Toshiba Tec Corporation is a leading provider of in-store retail, office, supply chain and inkjet business solutions. The organisation has more than 20,000 employees across nine domestic (Japanese) and 80 overseas companies.
As its AOR, The Frameworks will work with Toshiba Tec Printing Solutions to develop global awareness and communications activities. These activities will be based on a new go-to-market B2B brand vision – Together Information. This vision was conceived by The Frameworks after an extensive phase of strategic and creative development.
The successful launch of Together Information will require
The Frameworks to engage in a comprehensive range of creative and brand education work with Toshiba Tec Printing Solutions.
“Thanks to all the efforts of our business partners and our employees around the world, we have been successful in the printing solutions industry for a long time – nearly 40 years. However, competition is growing, and we need strong business initiatives for the future,” said Toshihiko Minato, Senior Manager, Marketing, Printing Solutions Operations for Toshiba Tec. “Our business is differentiated by unique factors, including our eco-strategy, our vertical solutions and our collaborative relationships with our customers. We wanted to find a vision that communicates these things and that our team can unite behind. Together Information is a great concept, and I’m looking forward to the continued success it will bring to our solutions and services portfolio.”
“We’re delighted to have been awarded AOR status,” said Lawrence James, Managing Partner at The Frameworks. “It’s the culmination of an intense but rewarding period of collaboration that has seen us run workshops on three continents, interview customers from many different industries and generally go the extra mile for this key part of Toshiba Tec’s business. It’s been a fantastic project for us – and there’s more great work to come.”
In January of 2013, The Frameworks successfully launched Together Commerce, a go-to-market B2B brand vision for Toshiba Global Commerce Solutions, the in-store retail solutions business of Toshiba Tec Corporation.
Founded in 1989, The Frameworks is a brand-focused marketing and communications agency noted for its strategic thinking and creative excellence. Based in London, Detroit and Tokyo, we work for clients all over the world. Our core competency is end-to-end brand development and delivery, backing up brand strategy and direction with a comprehensive range of B2B and B2C marketing services.
For more information contact:
Lawrence James, The Frameworks/Detroit Managing Partner
+1 248 250 9948
Ben Bush, The Frameworks/London Principal, Content and Strategy
+44 20 3195 5220
10 June 2014