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An image from the new Boux Avenue ad

BOUX AVENUE / RYMAN / ROBERT DYAS

Advertising Hat-Trick for Theo Paphitis
- From Nightwear to notebooks and homewares -
Boux Avenue, Ryman and Robert Dyas on TV this Christmas

When many businesses are cutting their marketing budgets, Theo Paphitis has chosen to do the opposite with his three key retail brands – Boux Avenue, Ryman Stationery and Robert Dyas.

The very first TV commercial for the Boux Avenue lingerie and nightwear brand has just broken on ITV’s Daybreak, showing a fun and flirty campaign with the tag line, Reveal The Magic this Christmas at Boux Avenue.

The sassy 30-second TV film was created in house and complements...

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