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Houndworthy launches new online store for the discerning modern dog owner

Houndworthy has today launched a new online store,, which offers a beautifully curated collection of more than 150 handmade products for fashion-forward owners and their dogs. Visitors are encouraged to sit, stay and shop.

Founded by entrepreneurial duo Morgan Cummins and Jo Holdaway, after being inspired by adventures with their own dogs (a father and son pair of Terrier-Poodle crosses called Motley and Tucker), Houndworthy’s online offering will allow customers to indulge in cool creations including hand-cut Italian leather collars and leads, to stylish custom-made bandanas and even hand-baked treats made from Cornish sardines.

Every piece presented at has been carefully selected and developed in partnership with craftspeople and designers from across the world including Billy Wolf in New York City, Cloud 7 from Berlin, Grey Paw Design from Portland and See Scout Sleep in New Orleans. The goods, treats and apparel include six Hound Collections centered on canine life – walking, wearing, sleeping, playing and eating. Mere mortals are not left out with two People Collections offering items for life both inside and out. Of course, Motley, Tucker and their furry friends put each and every product through its paces.

Co-founder Morgan Cummins, said: “We wanted to create something that championed life with dogs but in a way that is genuinely authentic and unlike anything else in the marketplace. Whilst we believe our online store offers a selection of the finest dog goods ever assembled, we also wanted to celebrate all those meaningful experiences, feelings and images that fellow dog owners already enjoy and share. Owning a dog is a rewarding and life changing experience – just ask any dog owner!”

Headquartered in Weston-super-Mare, England, Houndworthy’s new online store marks the launch of the business in the UK and its ambition to be a global purveyor of quality dog goods. Further roll-out of partnerships, pop-up shops, and festivals are planned later this year and updates will be posted on @houndworthy .

Interested to hear from quality producers and artisans, Jo Holdaway, Houndworthy’s co-founder, said: “We’ve had the pleasure of working with talented and skilled craftspeople to create this current collection and whilst we have designed many of the Houndworthy products ourselves, we’re also interested in collaborating to develop new opportunities with those who share our passion and appreciation for worthwhile goods.”

Houndworthy is open for business by logging onto or email via, or contact +44 (0)1934 415 277.


For more information including images, product shots or interviews with Morgan & Jo, please contact Lis Anderson, Press & PR on or 07802403662.

About Houndworthy

Key facts:
- Houndworthy currently offers a collection of 150 dog goods with every item handpicked for its design, form and functionality
- Based in the UK, with headquarters in Weston-super-Mare, South West of England, Houndworthy operates internationally and is already attracting attention from the USA, Australia and Canada
- Houndworthy was founded on 1st January 2013
- The business is the brainchild of partners Morgan Cummins and Jo Holdaway, thanks to sharing their lives with Motley, a wiry Jack Russel-Patterdale Terrier-Poodle cross. The Houndworthy team has since grown, with the addition of Motley’s son Tucker
- Morgan, a conceptual copywriter born in Toronto, Canada with a passion for authentic, quality branding
- Jo, a qualified art teacher, popular illustrator born in Weston-super-Mare is the ‘eyes’ of Houndworthy and responsible for the visual impact of the business
- Houndworthy is the only UK supplier of Billy Wolf designer canine apparel, Grey Paw natural rope leads and Sea Scout Sleep fine dog accessories
- Autumn ranges will be launched to the media July 2013

Find us at:
Website: houndworthy
Twitter: @houndworthy
Instagram: Dogs of Instagram