Skip nav

Latin beach chic - on the starting blocks.

Uruguay – the hippest destination in South America – is also the most stable for overseas property buyers.

EM Concepts, an entrepreneurial London based property specialist, has fought off local competition and rumbled one of the best offplan deals on the Uruguay market.

Set back from the white sand beaches, and only 20 minutes from uber glamorous Punta Del Este, Sugar Loaf Ocean Club and Spa’s 96 villas are detached homes with 360 degree views of surrounding countryside and ocean. Prices start at £89,000 for 2, 3 and 4 bedroom villas on quarter acre plots.

Uruguay is the kind of place which keeps sensibly quiet about its assets. The beguiling 650km white sand coastline, squeezed between Brazil and Argentina, lures a regular trail of glittering celebrities like supermodels Gisele and Naomi. Dubbed ‘South America’s Hamptons’ or ‘St Tropez’, this coastline is a must-have summer haunt for the emerging elite of Rio and Sao Paolo.

Like many British and US expats, they know that Uruguay’s is a low risk investment. Financially and politically speaking, it feels like Switzerland. Except for the cost of living, which is 40 – 60 per cent lower than the UK. Now is the time to invest, while property is still cheaper per m2 than Brazil.

Mickey and Gene Sleeper are Latin American fanatics who chose Sugar Loaf as their springboard to explore the rest of Uruguay. ‘We like the cleanliness, lack of bumper to bumper traffic, and the fact we can fit in as locals.’

‘As an active semi retired couple (skydiver, pilot, inveterate travellers) with property in Alaska, Belize and Panama, we believe in Uruguay and plan to spend time there’ adds Mickey.

‘Sugar Loaf is an upscale location with top notch amenities, and EM Concepts are real professionals – our kind of people’.
Sugar Loaf villas, priced at an unbelievably low pre-launch price of only $870 per square metre (average prices here are $1,500), are an ideal base to explore nearby Argentina (just a ferry ride away) or the hinterland of Brazil to the north.

US investors are already paying up to £1.25 million for luxury homes in Piriapolis, through foreign agents.

Booming tourism from these affluent neighbouring countries means there’s a healthy rentals market.

“Sugar Loaf offers luxurious accommodation for the South American market, with all the finishing touches, including infinity pools, restaurants, spa centre and helipad” says Paul Bartlett, director of EM Concepts.

“Plus the onsite rental management company will ensure your property is maintained while earning a healthy return” he adds.


Fact Box:

*Reverse seasons make Uruguay an ideal winter escape for Europeans.

*Foreigners and residents can invest freely with secure land registry titles. There are no restrictions on ownership of private property or business.

*Benign income and wealth tax laws make it an ideal retirement destination.

*Montevideo, the capital is the home of sensuous tango.

For press contact:

June Field
T: 0208 332 4616
M: 0775 108 2168
For sales contact:
Paul Bartlett, Director, EM Concepts
T: + 44 (0) 208 144 6460