The digital marketing industry is currently undergoing a major transformation: while the big holding groups like WPP, Publicis and Dentsu are suffering from growing pressures on their traditional advertising-dominated business model, the big strategy firms like McKinsey, The Boston Consulting Group, Accenture and Deloitte are increasingly acquiring creative capabilities. According to research firm R3 Worldwide, last year alone, strategy firms spent more than four billion US dollars acquiring creative and digital agencies.
Amidst these structural changes, ten award-winning owner-led consultancies and agencies are joining forces. Combining their companies in a share swap to form a new agile powerhouse for strategy, eCommerce and digital experiences, branded "Together Group”. Together Group with its headquarters in London will build upon its members’ impressive track record with international premium, luxury and lifestyle brands. The group’s initial focus will be on...
