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TrackR announces Works with TrackR platform and partnerships with HP, Cross Pens, Mezzi Bags, Royce Leather, and Others

This is a big step towards no longer having to attempt to remember where items are, but having computers remember where every item is located for us

1/4/2016 – Las Vegas – TrackR, the creator of intelligent tracking devices and software applications is announcing its Works with TrackR platform at the Consumer Electronics Show in Las Vegas. The Works with TrackR platform enables developers and manufacturers to have any item be found via TrackR’s Crowd GPS network.

“This is a big step towards no longer having to attempt to remember where items are, but having computers remember where every item is located for us.” says TrackR CEO, Chris Herbert.

The Works with TrackR platform is a complete SDK and partnership platform that allows companies to build track-able products and utilize the scale of TrackR’s Crowd GPS network for locating items worldwide.

Some of the first Works with TrackR partners include:

Hewlett-Packard – HP has created a special laptop bag that is designed with a discreet pocket for TrackR devices. To date, HP has produced over 1 million bags that are part of the Works with TrackR program.

Cross Pens – Cross Pens has leveraged its 125 year history of creating luxury pens with TrackR technology to create the Peerless 125 with TrackR, the luxury writing device you can never lose.

Mezzi – Mezzi has integrated the TrackR SDK into its mobile app to enable customers to recover their purses and luxury handbags from anywhere in the world. Available online at

Royce Leather – Royce Leather has worked with TrackR to create a trackable wallet that is already being sold in retail stores.

Keyport – Keyport has created a minimalist keyring tool for keeping all your keys in one place and has added TrackR technology to add a new level of security for their customers.

“We are incredibly excited about how quickly the Works with TrackR program has been adopted and can’t wait to announce more partners in the coming months” remarks TrackR founder and President, Christian Smith.

For more information, please visit

About TrackR
TrackR is a Santa Barbara, CA-based startup company founded in 2009 by Bluetooth pioneers Chris Herbert and Christian Smith, whose mission is to completely automate the process of personal organization and item inventory. TrackR’s innovative technologies replace the need to remember where everything is by putting your mental database onto a computer or phone.

TrackR was most recently named #155 on Inc. 500’s Fastest Growing Companies in the U.S. Today, the company’s app software, cloud databases, and wireless devices help users track and manage where items are in an intuitive way. With TrackR, your search is over. Available at and Target stores.


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