Urgency of customer needs prompts major manufacturer to expand local stock position

Tripp Lite, a world-leading manufacturer of power protection and connectivity products, understands that the dynamic nature of today’s booming IT market often creates pressing needs for high-quality infrastructure solutions of all kinds. Therefore, the provider has ramped up its commitment to the British market via its distribution partner Exertis by dramatically expanding access to include its full range of product categories.

Brian Macnamara, Tripp Lite’s Vice President of Europe Sales, commented, “Thanks to the rapid growth of IT installations all over the country, we’ve seen that our customers in the UK have urgent infrastructure needs that require immediate solutions. In order to better serve our clients, we have increased our stock position fivefold to ensure that all of the fundamental elements of Tripp Lite’s IT infrastructure product offering are readily available for prompt order fulfilment and short delivery times.”

Tripp Lite’s full range of products includes UPS systems, PDUs, racks, cooling, KVMs and console servers, cables and connectivity solutions. The manufacturer offers a variety of features and benefits in each category, meaning its solutions can fit into any application or budget. Macnamara asserted, “We can provide a totally integrated IT infrastructure, so you don’t have to chase multiple vendors to get everything you need. Our strategic sales model revolves around the complete solution, not just pieces.”

Darwin Haines, Tripp Lite’s Senior Vice President of International Business, remarked, “In the past, Tripp Lite was known primarily for manufacturing UPS systems. However, we have continuously added new product lines to our portfolio, to the point where our steadily growing UPS business has been eclipsed by our other product categories.”

With over 90 years of manufacturing experience, Tripp Lite’s product reliability is proven. By offering feature-rich, vendor-neutral solutions, the brand seeks to solve the real challenges that IT professionals face on a daily basis. Macnamara pointed out, “We want IT managers to get the most for their money. We strive to pack as many standard features as possible into all our solutions so we can provide our customers with tools they need to get their jobs done at a great value. And all our products can integrate seamlessly into existing infrastructures, which allows for major cost savings.”

Macnamara also highlighted Tripp Lite’s dedication to its customers. “We are committed to providing personalised support whenever it’s needed. Tripp Lite representatives are easy to contact and willing to share their knowledge and expertise,” he affirmed.

With its complete line of solutions now readily available, Tripp Lite is fully prepared to meet the needs of IT professionals in the UK. Macnamara concluded, “With this new influx of inventory, we look forward to better serving our customers and supporting them as the UK IT market grows and evolves.” Tripp Lite solutions are available for purchase at major channel resellers, who source their inventory primarily via Exertis. A complete list of authorized Tripp Lite resellers can be found at http://www.tripplite.com/where-to-buy/resellers.

About Tripp Lite

Outstanding product reliability and exceptional service have been Tripp Lite trademarks for over 90 years. Tripp Lite´s innovations include the world’s first UPS system designed specifically for personal computers and the world’s most trusted premium surge suppressor—the Isobar®—with more than 19 million in use. Tripp Lite maintains the highest level of ready-to-ship inventory in the industry with more than 3,000 different products, including UPS systems, rack systems and cooling solutions, PDUs, PowerAlert software for enterprise-level system management and control, surge suppressors, KVM switches, cables and connectivity products, inverters, power strips and notebook accessories. Headquartered in Chicago, Illinois, Tripp Lite maintains a global presence with fully staffed offices worldwide. Additional information, including a list of Tripp Lite’s sales offices and authorised reseller partners, can be found by visiting Tripp Lite’s website: www.tripplite.com.