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NEW ICM RESEARCH LIFTS THE LID ON GAMING

New research from ICM Research into the profile of gamers in the UK has revealed some fascinating insights, including:

• Women are as likely as men to be into gaming (66% of men, 65% of women)
• 2 in 3 Facebook gamers are women, with 50% of them between 25 and 45
• 15% of people in the UK regularly play Facebook games like Cityville & Words with Friends – and 45% of those play every day, often for up to three hours at a time
• Under 45s of both genders tend to play games to pass the time
• Over 45s, particularly women, are more likely to play games to keep mentally fit
• Contrary to popular general perception, online gambling is least popular among older women

ICM’s online survey of 10,000 adults was supported with in-depth qualitative interviews with women over 45, a group recently...

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