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Survey reveals almost 1 in 3 Brits have bought a product because a celebrity endorsed it.

Cheryl Cole and L'Oreal, David Beckham and Pepsi, Gary Lineker and Walkers – UK television screens and billboards are full of much-loved celebrities touting the latest products and the biggest brands.

But how effective is celebrity endorsement? Does a famous face really help products to fly off the shelves? A recent survey conducted to celebrate the launch of the brand new interactive Celebrity Urban Legends Quiz has revealed that close to 30% of Brits have bought a product because it was endorsed by a celebrity.

The Quiz can be found at Read full release