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All I Want For Christmas Is… Someone Else? 1,000’s of Spouses Flock to Adultery Website Following Festive Period

It seems that Christmas is not the season to be jolly for many married couples., a dating website for married people seeking extra-marital affairs, has analysed data over a period of four years to discover, during what months, married men and women are most likely to begin an affair. The statistics showed that January was the most popular month with an average of 28,949 new registrations on the site. This is nearly twice the average number of monthly sign ups. spokesperson Emily Pope says: “After launching the site in 2010, we were taken by surprise by the post holiday surge in new memberships. Since then we’ve anticipated it and have hired extra admin staff to deal with the deluge each year but even we have been staggered by just how popular a month January has proven. The Xmas holiday season can be a time of great strain for marriages. Families are forced to spend more time cooped up at home together than usual. If there are already fault lines within the marriage, they can be exacerbated to breaking point by the stresses and strains of Xmas”

She continues: “Many people see the New Year as a opportunity for change and for a husband or wife who’s been unhappy in their marriage for a while, it often seems like the perfect time to seek emotional or physical fulfilment elsewhere.”

Leading family lawyer Vanessa Lloyd-Platt states: “We traditionally see a dramatic increase in couples seeking divorce after the Xmas and New Year break. The past few years have certainly been especially tough, with difficult economic conditions and job uncertainty placing great strains on marriages so I’m not surprised to hear that some spouses are seeking an escape route via adultery.”

After last year’s post Christmas boom surveyed 5,000 of its members who had joined the site in January on why they had signed up.

The top 5 reasons given were:

1. Being taken for granted by my husband or wife.
2. A need for some romance.
3. After an argument with my husband or wife.
4. Boredom, a need for sexual excitement.
5. Bad Xmas presents or no presents from my husband or wife.


Undercover Lovers is the UK’s foremost extra-marital dating agency with over 600,000 members, which represents almost 2% of the UK’s entire married population. The site was created to provide a safe, discreet and non-judgmental environment, where married women and men can meet.

Undercover Lovers retain a stack of statistics on adultery and related subjects and are happy to share this information with interested journalists. We have experienced media representatives available to contribute to discussions on the subject, as well as female and male members willing to talk openly about their experiences on and off the site.

Emily Pope