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Unipier Presentation Manager Successfully Implemented At Telefónica Móviles España

Enhanced Personalized Content Presentation Increases Usage and Improves Subscriber Satisfaction for Both WAP and i-mode Offerings

Netanya, Israel – Unipier, pioneer of Intelligent Policy Management, announced today the successful implementation of an enhanced content presentation solution at Telefónica Móviles España, which provides subscribers with a personalized, dynamic “Smart Menu” and improved content appearance and interaction.

Unipier has developed a consistent intuitive interface for mobile data services that combines with navigation tools to reduce the number of keystrokes needed to access preferred sites. The subscriber friendly solution boosts usage and enables Telefonica to gain more value from i-mode and WAP mobile data services. It also provides users with new personalization options, such as favorite sites and background “Skins,” displaying...

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