Lanzarote is one of the more unusual holiday destinations on the planet. There’s little in the way of greenery or plant life – thanks to the island’s aridity and low rainfall - and around one quarter of its land surface is covered in lava – a legacy of violent volcanic eruptions that rocked the island just a few centuries ago.
But despite this over 1.5 million tourists flock to this small Canary Island every year and over 50% of these visitors depart from the UK - making Lanzarote one of the most popular destinations for British tourists in the world.
Long gone are the days when these visitors would just leaf through some brochures and book a package break at their local travel agents though. As the growth of the internet and the greater availability of budget flights over the last decade has led to a rapid expansion in the number of independent tourists planning and booking their own breaks direct online.
This has in turn helped to...