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"We might as well substitute ‘Merry’ for ‘Scary’ this Christmas" says Confidence Coach Matt Davies, reacting to gloomy figures from The British Retail Consortium who’ve said like-for-like UK retail sales in October were 0.6% lower than the same month last year.

BRC Director General Stephen Robertson said: "This is evidence of the basic weakness of consumer confidence and demand and is worrying this close to Christmas."

However Matt Davies says "Be a warrior not a worrier!" Matt goes on to say “in these difficult times it’s easy to hibernate in a dungeon of doom but where’s our fighting spirit? We need courage right now to build confidence not a powerless shrug to how bad it is.”

Howard Archer, Chief UK and European economist at IHS Global Insight, said the weak retail sales data would increase fears that the wider economy was heading back towards recession.

Matt Davies suggests that it’s important to face up to what’s...

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