London – McGraw-Hill Education, one of the biggest global education publishers, has appointed London-based full-service agency, Velo, to launch its best-selling title, Harrison’s Principles of Internal Medicine, 20th edition.
The major campaign, launching in July 2018, will focus on celebrating Harrison’s Principles of Internal Medicine, described as the world’s most trusted medical textbook, in its landmark 20th edition year. Promoted globally under a tagline of “Master Modern Medicine”, the landmark campaign delivered by Velo will run for a minimum of six months and include a range of print and digital media.
Velo will deliver a full-service, global campaign; from planning and messaging development, creative execution across all channels including a Marketo-based landing page, eCRM programme and targeted social advertising to engage international sales teams, distributors, the channel and the end customer to buy Harrison’s 20th edition.
