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As the 2011/12 football season gets fully underway, Volkswagen Commercial Vehicles has kicked off an exciting new advertising strategy which will see the brand on display at some of the biggest matches around the country.

The deal, which complements the brand’s new football-focused advertising strategy, will see Volkswagen Commercial Vehicles and the new Crafter featured on the dynamic LED perimeter boards around the edge of the pitches, as well as on fixed hoardings for fixtures in the Premier League, Championship, Scottish Premier League, FA Cup and Carling Cup throughout the season. The brand will also earn its first international cap later this year as the advertising will feature during England’s 2012 European Championship qualifier against Bulgaria in September.

The latest addition to the Volkswagen squad, the new Crafter, joined the talented line-up over the summer break and has made an impressive first appearance. With a debut in front of...

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