Veteran Keen to Target Mid-market During ‘Perfect Storm’ For Next Wave of Growth

LONDON – March 22, 2018 – Arcserve, LLC, whose breakthrough data protection and availability solutions deliver enterprise power with small team simplicity, is delighted to announce the appointment of Mick Bradley as its new VP of Sales for EMEA.

With an extensive knowledge across a broad base of technology, solutions and services, Bradley brings more than 25 years experience and a track record of delivering high revenue goals. As an experienced executive and General Manager he will be drawing upon a career that has seen him develop, lead and deliver complex IT strategies for regional teams, including field sales, marketing, operations and services.

Bradley joins from Kaminario where he was VP & General Manager for EMEA for the past two years. Prior to this he held a number of senior positions including EMEA Managing Director at Violin Memory, Senior Director of EMEA Storage Consulting at Hewlett Packard, Chief Operating Officer at CopperEye and Senior Vice President of Global Services at COPAN Systems.

Adam Olson, VP Worldwide Sales, Arcserve, says: “Mick is a recognised leader of cross-functional teams with outstanding sales leadership, communication, interpersonal and motivational skills coupled with significant experience of driving organisational change and business transformation. We are delighted to bring his considerable knowledge on board which will be of benefit not only to our customers and partners, but of course to our internal team.”

Comments Mick Bradley, “It’s great to join Arcserve when their EMEA business is growing at five times the market rate and we are also experiencing a ‘perfect storm’ - acting as the catalyst for the next wave of growth. By that, I mean the transformation from basic backup and recovery to ‘always-on’ and ‘restart not restore’, in combination with the transition from the traditional on-premise approach to the more commercially attractive ‘as-a-service’ cloud model.

“This is being driven by increasing threats around data and security, shrinking budgets and the globalisation and 24/7 nature of business. Arcserve combines the innovation and agility of a start-up with the support of an established global business to aid customers in transitioning data protection for tomorrow’s business needs.

“Being passionate about our indirect go to market, I am keen to build out our network of channel partners at a time when some vendors are cutting back theirs. Take Veeam’s recent announcement that they’re going after a select group of partners as they shift their focus towards the enterprise. Essentially, that move will leave a pool of resellers behind. To those guys I’d say come and talk to us. We do care and we want to work with you.”

With a history of building successful teams in both start-up businesses and within existing enterprise organisations, including the development of EMEA, International and Global ‘go-to-market’ strategies, Bradley will be helping Arcserve deliver on its mission of bringing affordable disaster recovery with near-zero recovery point solutions to businesses of all sizes.

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About Arcserve

Arcserve develops breakthrough data protection and availability solutions that deliver enterprise power with small team simplicity. Launched in 1990 as a product under Cheyenne Software, Arcserve became an independent organisation in 2014 and released the first solution, Arcserve Unified Data Protection (UDP), to deliver comprehensive backup and recovery across cloud, virtual and physical environments under one pane of glass. Since then, Arcserve has continuously redefined data protection, with a full range of highly efficient and integrated capabilities, deployable on-premise or in the cloud, with high availability, disaster recovery, backup and recovery, and data archiving. Arcserve has a customer base of 45,000 end users in more than 150 countries and partners with over 7,500 distributors, resellers and service providers around the world. It is headquartered in Minneapolis, Minnesota. Visit http://www.arcserve.com.

Media Contact:

Gina Dye
WLM.Digital

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Tel: +44(0)208 185 0788