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The British Interactive Media Association unveils new brand and initiatives to help put digital at the heart of the new economy

New BIMA Logo

The British Interactive Media Association (BIMA), the 25-year old industry body representing and connecting everyone who works in digital Britain, has unveiled its new brand and a series of new initiatives to support and promote the British digital industry. The initiatives have been developed to support the sharing of knowledge and best practice across the country, and to reward great work and encourage the industry’s next generation.

Justin Cooke, BIMA Chair and CEO of digital agency Fortune Cookie, commented, “Our goal is to put digital at the heart of Britain’s new economy and showcase the wealth of our digital talent to the rest of the world.”

The organisation, whose members include many of the top 100 digital agencies in the UK, educational institutions, government bodies, publishers and major brands including Google, Adobe and Microsoft, also announced that it is opening up new offices in Scotland and Wales and partnering with regional bodies to ensure that the association is covering the length and breadth of Britain. Other major new initiatives at the re-launch include:

• Inaugural British Digital Hall of Fame – a national vote backed by Adobe, BT, Google and Microsoft to recognise the greatest Britons in digital over the past 25 years.

• Partnership with New Media Age, Chinwag, Brand Republic and Econsultancy to launch the biggest digital jobsite, listing over 1,000 jobs.

• Launch of national digital careers fair, national annual rate card and salary survey.

• Creation of industry standard legal documentation produced by top legal firm Kemp Little.

• Nationwide Schools Digital Challenge for 11-18 year olds - in association with Channel 4, Microsoft, Sky and New Media Age to help bridge the gap between education and vocation.

• Partnership with Colleges and Universities to develop and accredit relevant course modules to create an industry led course structure – equipping the next generation with relevant skills identified by BIMA members including accrediting the First MSc in Digital Inclusion at Middlesex University and the first MSc in Digital Marketing at Manchester Metropolitan University.

• Partnership with Martha Lane Fox’s Race Online 2012 to ensure the entire industry is behind getting 10 million people online by 2012.

• A programme of world-class seminars, events and networking opportunities across Britain and new exclusive offers for BIMA members.

For further information, please contact Naomi Stern at Westgate on 01732 779 087 or at naomi@westgatecomms.com