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Hundreds of thousands of business owners and engaged couples have been left angered as the government once again bans weddings and fails to provide a plan for reopening, timetable for review of the current restrictions, or sufficient financial support for businesses.

On 16th January 2021, UK wedding campaign group What About Weddings are asking anyone planning a wedding or who works within the industry to turn their social media feeds pink, to stand up for weddings. They also ask for friends and family to show their support and stand up for weddings, engaged couples, suppliers and venues.

The UK wedding industry is worth more than £14bn to the UK economy every year, and is serviced by approximately 150,000 businesses with over 400,000 workers employed in the sector every year. A great proportion of these businesses are headed by female entrepreneurs and yet again, the...

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