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LONDON, UK, Feb. 18, 2014- London-based event marketing specialist evvnt has partnered with regional publisher Johnston Press to offer evvnt’s unique ‘event premium’ technology to WOW247, the national events portal which is part of Johnston Press Digital Ventures.

evvnt will supply its event distribution technological platform to WOW247, which will resell the service via sales teams throughout the UK. Johnston Press will white label the evvnt platform, which primarily provides genre specific event marketing on up to 40 event listing and social media sites including Zvents, Eventful, Facebook and the Press Association network.

“Over the last year, we have been looking for a major UK publisher to assist evvnt’s goal to market targeted, genre-specific events to local websites,” explained Richard Green, founder and CEO of evvnt. “We love how Johnston Press’ WOW247 platform offers a supreme event discovery experience, and we share their goal to deliver...

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