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B2B Marketing White Paper

Poor marketing practices and a reliance on marketing technology has been identified as being significantly responsible for a decade of business failures.

UK business consultancy salesXchange Limited has published a White Paper this week for investors and directors explaining why many B2B companies have failed over the past ten years.

The White Paper isolates the specific activities of businesses that leads to their demise whilst referencing existing statistics that 72% of all businesses fail within three years. Of businesses that receive investment, 40% fail completely and 45% fail to make any money for their investors.

Founder and Managing Director, Nigel Maine, commented:

“Especially in the current climate, businesses must recognise that the repeated practices from the majority of marketing professionals consistently lead businesses down a precarious path.”

In the white paper, Maine discusses how...

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