Find the why before the who: want opens its first introductions
want opens tomorrow in London, offering a more thoughtful way to meet and connect, one that puts emotional intelligence before endless swiping.
Built around a simple mission to help people find the why before the who, want is a London-born connection platform designed for intention over impulse.
Connection is everywhere. But real connection? Much harder to find.
In the UK, one in four adults say they feel lonely often or always. Among those aged 16 to 29, that figure climbs to 40 percent (ONS, July 2025). Even as digital connection increases, many feel more disconnected than ever.
want launches as a quiet alternative to the noise. It invites people to slow down, listen, and connect with intention.
Where swipe-based apps chase speed and volume, want slows the process down to make it meaningful. Every introduction begins with a short...
