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Ghosts, ghouls, spiders and… ordering wine!

New research suggests that choosing wine is one of the things that makes Britons most uncomfortable – and men are far more uneasy about it than women.

Ghosts, ghouls, spiders and… ordering wine. As Halloween descends upon us, the talk may be about scary spirits but it turns out that ordering wine is what terrifies us – almost as much as spiders.

New research suggests that choosing wine is one of the things that makes Britons most uncomfortable – and men are far more uneasy about it than women.

Unusually for a survey showing the country’s nervousness about wine, the research was actually commissioned by a wine company, online specialist Naked Wines.

In terms of day-to-day events that make us feel uncomfortable, spiders still give us the creeps – almost 1-in-6 (16%) men and women admit to being scared by them.

But around 1-in-8 (11.5%) men say what makes them most uncomfortable, even more than spiders, is choosing wine in a restaurant or to go with food at a party.

Significantly, women are far less perturbed by wine choice, only 1-in-17 (6%) listing it as the thing that makes them most uncomfortable. It seems the message is clear: men should give up control of the wine list, as they are twice as fearful of getting it wrong.

There are things even more unnerving than spiders and wine but, thankfully, they are not likely to crop up quite as much.

Job interviews rank top for both women (28.5%) and men (24.5%).

And, in a less formal context, both sexes hate being at a social occasion where they don't know anyone – 25% of women and 22% of men rank this as the situation that makes them most uncomfortable.

After all that talk of anxiety and spiders, we think we should pour ourselves a glass of wine…

Notes to Editors:

Naked Wines: What we’re all about

We crowd fund independent winemakers, through our network of over 225k Angel Investors in 3 countries, so that;

- winemakers can focus on making great wines, rather than wasting their time and money selling them
- which means that they can afford to give our Angels preferential prices as a reward for funding them 
We call it the ‘virtuous circle’, as everybody gets more for less, without trampling on anyone along the way.


The facts

Launched December 2008 in the UK and expanded to Australia and the USA in 2012

- We’ve invested in more than 135 independent winemakers to date, from 13 countries worldwide
- We ship an average of 25,000 bottles of wine every day
- Group turnover passed the £50m mark in 2013, up from £38m in 2012
- We were named the UK’s most innovative wine company for two years on the trot, at the IWC
- We were named the UK’s Online Business of the Year at the 2011 National Business Awards
- We’re one of the Best Small Companies to work for in the Sunday Times Top 100 (position 14)
- We raised £5m in September through our first retail bond: www.nakedwines.com/bond

A truly social business 


As well as the model itself, the website delivers a truly social experience.

- Customers can chat directly to one another and to the winemakers.
- Customers can vote with their feet on new initiatives and wines, to decide what makes the cut.
- And we tell customers what to buy AND what not to buy, based on their preferences.

For more info, please contact Campbell Brown PR via camilla@wearecampbellbrown.com or helen@wearecampbellbrown.com