Anchor® Cheddar lit up London landmarks as they kicked off their ‘The Cheese Sandwich Needs You’ campaign to get Britain #onboard.
The cheese sandwich is falling out of favour in the UK, and Anchor Cheddar is on a mission to remind us, that with the right cheese, it’s the perfect lunchtime treat.
Their team of campaigners are going on tour to appeal for the nation’s assistance in saving the cheese sandwich, visiting everywhere from Inverness to Exeter.
So look out for the tour bus, fully equipped with loud speakers and campaign flags, as the team will be asking you to #getonboard. In return for your pledge to help save this nostalgic favourite, you will be rewarded with a delicious Anchor® Cheddar sandwich.
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