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NICEIC, the UK’s most recognised brand for registered electricians, celebrates its 60th anniversary this month

NICEIC, the leading registration body for electricians, celebrates 60 years on 10th August 2016

4th August 2016

NICEIC, the UK’s most recognised brand for registered electricians, celebrates its 60th anniversary this month.

Originally formed on August 10th 1956 with 3,500 electrical contractors, the company now boasts 19,000 Approved Contractors and an additional 9,000 domestic installers – making it the UK’s largest and most recognised voluntary body within the electrical industry.

Emma Clancy, CEO of NICEIC commented: “The 60th anniversary marks a significant milestone in the history of NICEIC. Much has changed within the industry during the last six decades but the values of safety and competence remain at the core of everything we do.

“The NICEIC brand has a rich heritage and is associated with quality. More and more contractors are turning to NICEIC to help their business and it remains the best choice for consumers looking to have electrical work carried out in their home.”

Contractors registered by NICEIC are assessed on a regular basis to ensure that they are competent to carry out work to the relevant technical and safety standards. All work carried out by NICEIC contractors is backed by a platinum promise which guarantees the work for up to six years. NICEIC actively communicate with consumers to encourage a growing understanding of the importance of electrical safety in the home. Recent research revealed that 49% of homeowners in the UK have never had their home electrics checked or do not know when their electrics were last checked.

In response to this, NICEIC produced its first ever TV advert. The Cage was a 30 second insight into the hidden electrical dangers that can exist in a home. Using CGI graphics it showed a homeowner oblivious to the wall of electrical currents surrounding her. With the message “If you could see what an electrician sees“ it was designed to make people aware of the electrics in their own home and encouraged watchers to use an NICEIC registered electrician to get their electrics checked now rather than later. The commercial was viewed by more than 5 million people across the UK and can still be seen online at www.niceic.com

“We are committed to promoting the importance of electrical safety in new and innovative ways,” added Emma. “The TV commercial was the first time that anyone has been able to show how electricity flows around the home and it was an important message to promote as part of our 60th anniversary. We hope it will make people think about getting their electrics checked.”

NICEIC employs a team of 70 engineers who inspect more than 50,000 electrical installations each year. Its technical helpline deals with, on average, 60,000 enquiries each year – ensuring that technical standards within the sector are maintained.

“The electrical contractor of today is very different to one from 1956,” adds Emma. “They are able to carry out a range of different tasks relating to the change in consumer demands and the development of the industry over time.

“NICEIC has had to respond to this change and ensure its contractors are equipped to meet those demands. We would remind all householders thinking about carrying out electrical work in their home to seek professional advice from an NICEIC registered contractor.”
For more information on how to find a registered electrician in your area visit www.niceic.com

/ENDS

For more information, still images or additional comment please contact:
Jay Evans or Oana Zachia at Kin Communications
Tel: +44 (0)20 7158 0000 or email: jay@kincomms.com

Notes to Editors:

NICEIC is the UK’s leading voluntary regulatory body for the electrical contracting industry. It has been assessing the electrical competence of electricians for sixty years and currently maintains a roll of over 27,000 registered contractors.

This press release was distributed by ResponseSource Press Release Wire on behalf of Kin Communications in the following categories: Home & Garden, Business & Finance, Construction & Property, for more information visit http://pressreleasewire.responsesource.com/about.