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Comprehensive Dashboard Gives App Publishers Deep Insights Into Effectiveness of Ad Strategies and Overall App Success

London, UK - September 17, 2014 - App Annie, a leading provider of app analytics and market data, today announced that the company’s Advertising Analytics platform now supports Facebook® Ads. App publishers will also be able to access their data via API, allowing them to easily import their information into custom or in-house systems.

Creating a successful mobile app in today’s competitive environment is no easy task for app publishers. Whether it’s getting an app discovered or evaluating ad campaigns and their effect on revenues, getting a holistic view is the key to increasing an app’s bottom line. App Annie introduced Advertising Analytics as a free solution to give app publishers a holistic view of their consolidated advertising data alongside their app store...

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