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Summary: Haircare brand White Hot conducts survey which shows that 92% of women wouldn't reverse their grey hair even if they could.

If you could reverse the ageing process, would you? In a survey conducted by haircare brand White Hot, 92% of respondents with white and grey hair said they would never consider giving up their naturally grey hair to go back to their original colour1.

The haircare brand, formulated especially for the needs of white and grey hair, undertook the survey after University College London announced it had discovered the gene responsible for up to 30% of greying hair. It claims the discovery could be used to reverse some people’s greying hair in the future and “that's where the genetic and biochemical and pharmaceutical work is headed”.

When asked if they would...

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