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- Reflects growth in coconut food & drink as gap between internal and external health closes

Coconut is the ingredient of choice for today’s shoppers looking for inspiration when buying health and beauty products, according to the latest data from IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers. Figures show 23% growth in value sales over the last year (52 w/e 10 June 2017) of coconut products in Health Beauty & Accessories (HBA) now worth more than £12m a year to UK supermarkets, high street chemists and independent pharmacies, and corresponding with the growing popularity of coconut-inspired food and drink products like coconut milk and water.

IRI’s data shows particularly strong growth in the haircare and personal care categories, with combined sales of more than £11m a year. Coconut haircare products have grown by 29% over the last year, driven largely by coconut oils and milks to help condition hair,...

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