FremantleMedia UK Interactive (FMUKi) and Social Life are working together on a new, ramped up social media presence for The X Factor’s 2014 season.
The show’s fresh approach includes introducing new technology and platforms, while content will take a younger tone and deepen audience engagement.
Social Life will develop and manage all campaigns across Twitter, Facebook, Google + and Instagram, and introduce video platform Vine and new social assets including GIFS, user generated content features and native Twitter video, in the run up to and during the live shows.
Social Life’s remit is to implement strategy and production of all social media activity for The X Factor’s eleventh series.
This year’s launch received the highest viewing figures since 2011, with...