Digital agency Coherence has launched to challenge the existing industry model.
It aims to create an empowering ‘autonomous’ culture where brands use new technology to rapidly speed up development of websites and online projects beyond anything that is currently possible.
The agency has a twenty year heritage, and was previously known as Emosaic. Clients span private companies, public services and institutions across multiple verticals and include Close Brothers, Britain’s biggest private bank, the NHS, Mothercare, Truprint and scientific research centre Rothamsted.
“At the heart of Coherence is a belief that marketing now needs to be done differently. The days where agencies take campaign briefs from clients then create and manage everything end-to-end are coming to an end,” said Drew Griffiths, MD of Coherence. “Rebranding to Coherence reflects our new way of...