March 2017; London
INDAHASH LAUNCHES; “VIDEOSEED”, TO HELP BRANDS ENGAGE WITH CONSUMERS THROUGH VIDEO CONTENT
Initial campaigns outperforming branded channels by up to 238x
indaHash, the technology platform that connects brands and agencies directly to almost 200k global digital influencers to create authentic, original branded content campaigns, today unveiled its new video seeding tool, “VideoSeed” which is designed to help brands engage with more consumers through video content and is sold on a cost per view (CPV) model on Facebook, Instagram and Snapchat.
Research shows that native content advertising which is posted by influencers or within a person’s personal network enjoy up to seven times higher levels of trust and delivers engagement rates up to 74%. In a trial campaign with Actimel, the same branded video posted by indaHash influencers versus the brand’s own Facebook page enjoyed 238 times the engagement rate (likes...