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Superbrands to Superfans.

Creating a ‘Superfan’ has to be the ultimate goal for all brands. The ultimate 'Customer' that is both an advocate and a key influencer.The Music & Creative industries is a sector that has taken the 'fan' and 'customer' engagement to new heights pushing boundaries and experimenting with new ideas, never standing still. At Henley Business School we will explore this in more detail with some of the sectors most experienced individuals and explore some academic pivot points that could provide further insight to be explored by the sector.

Book now ...for the next 'Creative Dynamics' event: October 7th
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