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The majority of sales people think their relationship with marketing “is like a happy marriage” (66%). The majority of marketeers think it is more like a parent / child relationship (46%).
Marketeers and sales people with CRM systems are more likely to see the relationship as a happy marriage(50% and 70% respectively)
Better communication and handling of information key to redressing the balance

LONDON. – March 5th, 2008 – FrontRange Solutions today announced the results of a survey which reveals insights into the relationship between sales and marketing departments. The survey, which was conducted during the TFM&A event*, revealed that the majority of sales people (66%) think their relationship with marketing “is like a happy marriage”, but the majority of marketeers (46%) are more likely to view this as “a parent / child relationship”.

Another key difference is the frequency with which marketing and sales praise each other. When...

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