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The majority of Brits (61 percent) are in complete denial about their health, according to new research.

A new study into the nation’s attitudes towards their wellbeing has revealed we tell on average 20 fibs a week regarding our lifestyles – that’s 1,020 every year.

And it isn’t only our friends we try to deceive, it is also partners, doctors – and even ourselves, according to the research by KP Nuts.

In fact, a staggering 61 percent of the adults who took part in the study admitted they were in denial about their health – with 16 percent claiming they “always” paint a healthier picture of their lives to others.

Fifteen percent have told acquaintances that they are a non-smoker when it wasn’t the case – and further a 13 percent routinely play down the level of alcohol they consume.

A further 12 percent claim they are “gym-goer” - regardless of how often they actually frequent the gym.

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