Skip nav
Matt Bennathan

Nielsen Marketing Cloud today announced an insight collaboration with i2c, the unique partnership between Sainsbury's and Aimia (owner of the Nectar programme) that specialises in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for customers.

This data combined with the Nielsen Marketing Cloud’s comprehensive Nielsen consumer and media data enables brands to gain a complete omnichannel view of customers across hundreds of key characteristics. Marketers can harness this data to plan, activate and analyse their marketing campaigns across media, improve the relevance of their customer messages, and more reliably analyse campaign results.

The Nielsen Marketing Cloud and i2c worked together to support Carling’s national ‘Great British Moments’ campaign, which resulted in a 19% sales uplift and an impressive 4.1X campaign ROI attributed to this collaboration. The Carling...

Read full release

Image Channel