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Launching a new consent platform to stay ahead of changing legislation

Bath, UK, 24th February 2017

With trust in the name, Dogs Trust has always looked for innovative ways to improve their engagement with supporters. Now, Dogs Trust is attempting to stay further ahead of the changing market and legislative environment by implementing a new cloud-based consent platform with MyLife Digital and Wood for Trees. 

The new platform will enable the charity to capture and manage all their supporter preferences, meet all known legislative requirements coming into force through GDPR in May 2018 and adapt to likely future Fundraising Regulator requirements, such as the Fundraising Preference Service, scheduled for Spring 2017.

As well as providing an effective, secure, and flexible tool to capture supporter preferences; the system will deliver more transparency to supporters on personal data the charity holds about them, understand...

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