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Jen Allmond provides home inspiration

JEN ALLMOND is a design entrepreneur whose flair for interior magic began with a passion for floristry that included an ‘outstanding achievement’ award which led to a Chelsea Flower Show appearance.

She launched Bay Tree Trading, an interiors and accessories business that caters for the bespoke requirements of discerning home owners - and now offers a complete service on-line.

“My plan was to provide beautiful and useful furnishings to enhance any home,” says Jen, whose shop is in the delightfully quaint Caudle Street in the Sussex Downs village of Henfield, West Sussex – a sort of miniature ‘Brighton Lane’.

Now, demand has inspired her to create a new web service for those looking for a gift, an enhancing treat for themselves or simply searching for creative home insight. Bay Tree Trading has something for everyone – from umbrellas to armchairs and mirrors...

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