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Report highlights the damaging impact of data breaches with share prices dropping an average of 5 per cent, customer churn increasing as much as 7 percent and brand reputation severely tarnished

C-suite blind spot exposed as 39 per cent of IT practitioners and 36 per cent of CMOs don’t believe they take brand protection seriously

Bracknell UK ― 18 May, 2017 — When it comes to the biggest threats facing U.K. companies, IT practitioners and CMOs both believe a data breach ranks at the top, behind poor customer service, as it relates to their company’s reputation and brand value. Yet 39 per cent (IT) and 36 per cent (CMOs) don’t believe that brand protection is taken seriously by senior level executives. The findings were part of The Impact of Data Breaches on Reputation & Share Value: A Study of Marketers, IT Practitioners and Consumers in the...

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