Yorkshire Building Society teams up with Capriza to power mobile customer strategy
April 20th, 2017 LONDON – Capriza, a leader in enterprise mobility for business applications, today announced Yorkshire Building Society, one of the UK’s biggest financial services providers with 3.2m customers and 4,500 employees, has selected the Capriza platform to help transform its mobile customer experience.
The Society, best known for providing good long term value mortgages and savings accounts, manages £39.6bn assets online and through 208 branches across England, Scotland and Wales. In a highly competitive, low-interest market, it can be difficult for consumers to identify the right mortgage for them.
After reviewing its website analytics and based on conversations with customers, the Society’s management team...