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Contact: Sue Finnegan at Proof. Tel 0207 713 1222
Email sue@proofpr.co.uk


SUPERMARKETS CASH IN FOR BACK to SCHOOL, ACCORDING to NRF STUDY

70% of young parents choose the supermarkets for their back to school purchases

London, August 10 2005 - With a month to go before the kids go back to school, British parents will spend an average of £203 per child to kit them out for the new school year – or £2200 (in today’s value) during a child’s schooling. This is good news for supermarkets, as the majority of parents prefer the one-stop-shop to the specialist retailers. The findings are published in a survey commissioned by NRF, the world’s largest retail trade association, to gauge consumer behaviour and shopping trends related to the back to school season.

The expenditure is made up of £91 on school clothes/uniform & sports kit, £52...

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