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43 per cent of tenants would be happy to pay more rent if their landlord allowed them to put a more personal stamp on their property.

Brits would be happy to fork out an additional 149.52 pounds sterling a year, on average, according to a new survey of 1,000 tenants by insurance provider Endsleigh.

With two million private landlords, letting out five million homes in the UK that means there’s potentially an extra 530 million pounds sterling* in revenue out there for landlords who explicitly say they are happy for tenants to decorate.

Only 29 per cent of tenants surveyed have the freedom to decorate their property as they wish; but with a quarter (25 per cent) living in a rental property for more than three years, and one in five saying they would be ‘likely’ or ‘very likely’ to avoid inviting relatives round their home if...

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